Everyone experiences summer in their own way.

For this project, CUBIC invited Lisbon-based creator Ines Isaias
to interpret the Summer collection through her own perspective.

Rather than giving her a strict creative direction,
we wanted to see how she would naturally bring CUBIC into her world.

The result was a series of images filled with orchards, sunlight, grass, red apples and small, unplanned moments.

One detail stood out immediately.

Ines transformed the CUBIC logo into a small label and placed it on apples throughout the shoot.

It was a simple gesture,
but it allowed the brand to move beyond the clothing itself and become part of her summer story.

Through her lens, CUBIC is not presented as something that demands attention.

Instead, it exists quietly among fruit, light and everyday life —
almost as if it naturally belongs there.

This is what we find most inspiring.

Not the repetition of a brand message,
but the creation of a new one.

The same collection can be interpreted in many different ways.

In Ines’ summer,
CUBIC becomes an apple,
a passing breeze,
an afternoon filled with sunlight,
and a collection of moments that feel effortlessly real.