Green Apple Summer
CUBIC Summer 2026 begins with a green apple.
Not simply as a print or a campaign prop, but as a point of view — fresh, sharp and slightly unexpected.
Set against soft pink, clean white and fluid textures, apple green brings a new rhythm to the collection. It appears across clothing, accessories and imagery, moving between the familiar and the playful without becoming too literal.
The collection is built around the ease of summer dressing: relaxed shapes, light layers and pieces that can shift naturally from one plan to the next. Nothing feels overly arranged. Colour leads the story, while each look leaves room for personal interpretation.
This same attitude runs through the campaign. Direct flash, simple settings and spontaneous gestures keep the images immediate and close. The green apple moves in and out of the frame — sometimes central, sometimes barely noticed — connecting the clothes to the everyday moments around them.
Green Apple Summer is CUBIC’s take on the season: light but not delicate, playful without trying too hard, and designed to be worn in your own way.
Explore the CUBIC Summer 2026 Green Apple Series.
