CUBIC Wine Club opened its doors in London.
Created with artist Ruby Hughes of Sshepaints Studio, the pop-up brought together the Wine Club collection, hand-drawn illustrations and a room shaped around warmth, colour and conversation.
Ruby’s distinctive lines moved beyond the artwork and into the space itself. They appeared across knitwear, walls and a shared drawing table, where new marks continued to take shape throughout the event.
With a glass of wine in hand, guests were invited to slow down, explore the collection and spend time around the table. Drawings were made, stories were exchanged and small moments became personal keepsakes.
Deep reds ran through everything — the clothes, the wine, the apples and Ruby’s illustrations, bringing a sense of warmth to the exposed brick and quiet winter light of the London space.
Wine Club was never only about what was hanging on the rails. It was about creating a place where fashion could sit naturally beside art and where people could meet without a fixed way to experience either.
For a short time, the pop-up became its own small world: part shop, part studio and part gathering place.
A winter memory drawn together, one line and one glass at a time.
